Privacy policy

The purpose of collecting data:

We recognize the need to treat any customer data in an appropriate and lawful manner, and only collect and process the data on the basis of contract, and legitimate interests.

We collect data about you for the purpose of fulfilling our duties of any contract made by us when receiving an order placed by you, the customer.

We may also, with your consent, collect your data for the purpose of providing you with marketing, promotional, or competition information.

If you give your consent for marketing communications, or sign up to receive our newsletter, we will keep you informed by email, or via other electronic means, such as notifications via our App about our products and services.

We will not share any of the personal information you provide to us, to any third party without your permission, unless otherwise stated in this privacy policy, for the purpose of completing your order.

You can withdraw your consent at any time, and ask us not to continue processing your personal information.

To opt-out of any communications from us, or data processing you can:

  • Unsubscribe by following the link provided on communications you receive
  • By choosing not to opt-in for marketing communications when processing any order
  • By contacting our customer services, who will need to confirm your identity to process your request

Any requests made to unsubscribe from our communications will be processed as soon as possible, but may take a few days.

What information do we collect:

For the purpose of completing our obligations in processing your order, we will need to collect some personal information from you. Personal Information are any identifiable details supplied to us that mean we can identify you either directly, or indirectly. This can be anything from an order number to specific information, such as your address details, or telephone number.

Details of when data is collected are listed below:

  • When placing an order on the Pink Famous, or Shopforever31 or Royal King Clothing websites, or mobile application
  • When setting up an account on either the sites Pink Famous, or Shopforever31 or Royal King Clothing websites, or mobile application
  • Subscribing to our newsletter, marketing campaigns, or other promotions
  • When entering any prize draws, or competitions
  • Filling in any forms on any of our sites, mobile application, or in store
  • Communicating with our social media pages, in the form of comments, or uploads of photographs, or use of campaign hashtags
  • Communicating with us via email, telephone, or by writing to us

Data that may be captured about you could include, but is not limited to the following:

  • Name
  • Full Address including Postcode
  • Email
  • Telephone Numbers
  • Date of Birth
  • Password
  • Payment Details

We may also record technical information about the device/provider details used to access our sites, including your IP address, location, and operating system details. Further details regarding online tracking of your use of our sites can be found in our Cookie Policy.

If you are placing an order with us, we will require payment details unless you pay with a payment service provider such as Google, Amazon, or PayPal. Any payment information provided will be captured securely by the third party provider.

Any required information is indicated by an asterisk. You do not have to provide this information to us, but this will mean we will be unable to process your request, and fulfil our obligations to you under the contract of sale.

How we use your information:

Pink Famous will only use the personal information provided by you for the following:

  • For us to handle your orders, deliver your goods, and to process any payments and refunds, including the sharing of your data to any third-parties involved in the processes of your order, and delivery being completed
  • To provide updates for orders placed, including any changes regarding parcel delivery
  • To contact you in regards to any communication sent to us
  • Keeping your contact details up to date
  • Management of your online account
  • To detect and prevent possible fraud, or abuse on our sites
  • To send you details of marketing campaigns, news about our company, competitions, or promotions that may interest you, providing we have received your consent to do so
  • To personalize your experience across our platforms, i.e. providing targeted suggestions for you online based on your previous use of our website
  • When processing any competition, or prize draw entry (If any other purposes for processing your data are required, these will be detailed in any Terms and Conditions supplied in association with the competition at entry)
  • Online ads
    • We use online advertising to keep you aware of what we’re up to and to help you find our products. We may target banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.
  • Email engagement
    • When we send you marketing, service or order-related emails we will use a combination of pixels and cookies so we can be sure you have received them and also personalize your future experiences across our platforms.

Third Party Sharing

We will not disclose information about our customers to third parties except where it is a necessary part of providing a service to you - e.g. arranging for a product to be sent to you. These may include, but are not limited to:

  • Payment gateways
  • Delivery fulfilment companies
  • Technology hosts, such as servers and email distributors
  • Business partners

Any information disclosed to us that is shared with any of our third-parties affiliations, or business partners will be limited to only the data needed to carry out instructions to complete your orders, or delivery of your goods.

Our sites may also contain links to the websites of our affiliates, business partners, their networks, and advertisers. If you follow a link to these websites they have their own privacy policies, which may differ from that of ours. Please check the details of these policies before you provide any details to third parties directly.

The third party payment gateway, collect your payment card details in order to complete your purchase made through our site(s), mobile applications and at the kiosk in store. If you chose a credit option for your payment, your order details will be sent to a third party provider. They will require further information to perform a credit check before any credit is agreed. Details of the provider we use, Klarna, are below:

Any personal information given by you to us is stored securely within our databases, for the purposes of us providing you with an account facility with Pink Famous. Your information will be retained for the duration of your account remaining open. You can at any time, request we stop processing your data, and request we delete information we hold, in accordance with your rights.

However, any data that must be retained for legal purposes cannot be deleted but will be anonymized, and retained for only the period specified legally as requirement. After this time, any remaining data will be deleted.

How your information is protected:

Across all our sites we use security measures to ensure your personal information is protected. Your data is also protected during any online transmission using Secure Sockets Layers (SSL) encryption software.

We also have the appropriate security measures in all our physical locations to protect against the loss, misuse, or alteration of information that we have collected about you from any of our platforms.

How we use cookies:

We use cookies on our websites. A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your computer will store an identifying cookie which will save you time each time you re-visit Pink Famous, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. For further information regarding the cookies used on our websites, please see our Cookie Policy.